OUR ROOTS

Branded Fine Foods (BFF) was established in Kenya in late 1995 and is one of the leading importers of selective fine foods, fruits and grocery from various reputable companies worldwide into the East African market.  We ensure that our products reach our customers in perfect condition, and in the quickest and most efficient way. 

BFF specializes in the marketing, sale and distribution of its extensive product range, and in particular building the name of a brand.  We distinguish ourselves by striving for excellence, placing customers first, and emphasizing reliability, selectivity, freshness and efficiency.  Our aim is to build on the reputation for quality and efficient service upon which the Company was founded.

All products are stored in our own network of warehousing within Mombasa & Nairobi, which includes a capacity to store chilled and frozen foods.  Our logistical system allows our products to be distributed within East Africa in our own fleet of vehicles specially designed for delicate items that need to be handled with care. 

The Company has earned itself the reputation of being one of the leading importers of foodstuffs in Kenya handling branded products and therefore customers call in for orders regularly for products with the Company’s product range, as the brands are now very well known.

While we started the business to supply our products in the retail sector, we are now successful in the hospitality sector, which continues to grow each year.

THE BUSINESS

Branded Fine Foods currently specializes in supplying to a range of customers within the wholesale, retail and food service sector. We also supply the Regional Market in East Africa – Uganda, Tanzania and Rwanda.  We have a liaison office in Uganda and Rwanda.


WHOLESALE & RETAIL TRADE
The business started by supplying fresh fruits to the market and soon built up to supplying other fine food products to the wholesalers and retailers in the country.  Today we have a major share in the market as our network reaches out far and wide in the country distributing its products to chain stores, supermarkets, convenience stores, bakeries and retailers in the trade.  We have a total of about 25 imported category principals and more than 500 products in total.

FOOD SERVICES
BFF has recently embarked on the supply and distribution of food and non-food items relevant to the catering trade and supply hotels, lodges, restaurants, cafes and other such institutions. The company strives to become one of the leading suppliers to the hospitality industry on the coastline of Kenya.

REGIONAL MARKET

We are proud to have the unique facility of a Bonded Warehouse from which to distribute goods duty and tax-free.  This enables us and our wholesale customers to be price competitive in the export market.  There are plans underway to extend this to include cold store facilities within the bond.

The excellent strategic location of our company based in Mombasa and Nairobi within the vicinity of the airport and the harbor allows us to supply our products to the Region (Kenya, Uganda, Tanzania and Rwanda) as well as to ship chandlers, cruise lines and for in-flight usage on aircrafts to Airline Caterers.

Our vision is to expand into the East African Region over the next five years by having warehousing space there to supply the Region with ease.  We are commencing with logistical offices in Kampala Uganda and Rwanda Kigali to facilitate the trade which we have done in 2010.  We plan to have a fully fledged operation in Kampala and Arusha, Tanzania by 2011 with warehouse space and cold storage facilities.

LEVEL OF DISTRIBUTION
The Company distributes its products Nationwide through its offices in Nairobi and Mombasa. Regular trips are made by our sales staff around the country to solicit business. There are seven sales people working directly under the management for obtaining sales orders and driving sales.  The company also supplies within the Region.  We supply Nakumatt Branches in Kampala and Kigali handling all the logistics including transportation ourselves so we have full control on the transaction. We supply Arusha through a local distributor there.

TRANSPORTATION
The company has a fleet of twenty vehicles for distribution of which five have refrigeration. Our fleet delivers daily to all parts of the country and to countries within the region as per orders from our customers.

SALES TEAM

There is a sales and marketing team that is self-motivated and is working directly under the management to obtain sales orders, market the products, provide market intelligence and are an important link between the customers and the company. The company contracts with merchandisers as and when the need arises.


COMPUTERISATION

The Company’s operations are fully computerized.   We use the Pastel Accounting System (a South African Package).  It has an on-line, real-time system in place, which is fully networked.  This makes countrywide operations easier due to immediate access to the accounting system on an online, integrated system linking the two offices.  This enables us to serve the needs of our suppliers and customers better.

The Uganda office and the Rwanda office have a dedicated tunnel. Our vans are equipped with computers and the customers are given computerized receipts on the spot.  These are then uploaded into the server every evening thus updating accounts on a daily basis.

We pride ourselves as being forward-thinking in terms of technology and try and keep abreast with all the advances in computer systems that could enhance our business.  We envisage in investing in the Pastel Evolution System or the Oracle Business Solution in the near future to assist in better management information systems.

CLEARING & FORWARDING LOGISTICS
The company undertakes its own clearing and forwarding giving it an edge over other importers enhancing efficiency and quick delivery of products.

BAKNERS

The Company’s bankers are Commercial Bank of Africa.

Bankers’ details are:

Commercial Bank of Africa Ltd
P. O.  Box 90681
Moi Avenue
Mombasa
Tel: 224711 (254 11)
Fax: 315274 (254 11)
Email Address: cbamsa@africaonline.co.ke

DTB - Diamond Trust Bank
P. O. Box 27556
Mombasa Road
Nairobi
Tel: (254-20) 6976000, 554400
Fax: (254 -20) 555380

Swift Address: CBAFKENX

The Company's bankers in Rwanda are Banque Commercial du Rwanda